CRM Platform Administration
Train to be a CRM Administrator
What is CRM software?
CRM (Customer Relationship Management) is a database technology that helps companies manage their information and interactions with customers, vendors, and partners, and to empower teams with data they need.
What do CRM Administrators do?
- Plan, create, and manage customer database and communication records
- Transfer data
- Ensure data is up-to-date and organized
- Train fellow staff members
100% Free
Online
Flexibly Paced
Certificate in 1 Year
Overview
How do companies use CRM software?
Companies in every industry use CRM databases to help organize and keep track of when and how they interact with customers.
CRM administrators are responsible for helping their company get the most out of these powerful tools, and are experts on how to quickly access, analyze, and apply information in a way that keeps business operations running smoothly.
And the need is increasing: Salesforce data shows that cloud software grew 22% during the COVID pandemic.
Our CRM Platform Administration program will help you master the skills needed to begin a successful career as a Salesforce CRM administrator.
Upon completion of the program, you’ll be prepared to take the industry-recognized Salesforce Certified Administrator exam (offered separately by Salesforce, with the cost covered by Calbright).
This program is currently free to California residents.
What You'll Learn
- Skills and tools for working as an individual contributor within a distributed team.
- How to apply practical understanding of CRM platform functionality
- How to plan and implement CRM customizations and configurations.
Courses in this Program
Customer Relationship Management (CRM) Technology
Learn the key concepts and skills necessary for careers in CRM Administration, including the basic components and processes of CRM platforms, best practices for working in a distributed team, effective workplace communication, and techniques to navigate the job interview process.
Customer Relationship Management (CRM) Platform Administration
Focus on the practical skills you'll need to transition into a new career in CRM administration. Gain a deeper understanding of what's required in CRM platform administration, and learn techniques to use, configure, monitor, customize, and secure the platform.
Topics Covered
Build your knowledge and skills while working toward a Certificate of Competency in CRM Platform Administration. When completed, you’ll be ready to test for an industry-recognized Salesforce Administrator Certification.
- Features & Functionality
- Workflow & Automation
- Reporting & Analytics
- Object Management
- Building Applications
- Productivity & Collaboration
- Service & Support
- Sales & Marketing Use
- Effective Communication
Note: While Calbright programs are flexibly paced, enrollment agreements are limited in duration.
Students are enrolled in successive 6-month terms for a maximum program length of three years.
Careers and Outcomes
What can you accomplish with a CRM Platform Administration certificate?
Salesforce Administrator
A Salesforce Administrator supports users, manages data, maintains security standards, and delivers analytics. Salesforce has solutions for every company department such as sales, marketing, and more.
CRM Specialist
CRM specialists ensure that their company uses the CRM to its fullest potential. Usually, a specialist is utilized for marketing campaigns and acts as a vital resource to support various teams in a company.
Cloud Administrator
A cloud administrator manages cloud infrastructure servers in system environments such as Windows and Unix. They install and configure operating systems, monitor performance, and more.
We'll help you get there!
No one should have to be in college alone, and at Calbright you’ve got a team working with you, supporting your success. Whether it’s help with your classes, help with technology, or even someone to help connect you to services you need in your life, we are here to be part of your journey to a better career. Together, we’ll transition you into a job in tech.
3.7M
Direct hires via Salesforce ecosystem by 2026
$66k
Average entry-level starting salary for CRM positions
9%
Expected job growth through 2028
Jobs data via IDC/Salesforce; includes direct and indirect hiring. Starting salary and job growth estimates via zippia.com.
“The instructors and counselors, they reach out to you and say that if you need any help, I’m here. Any time you’re studying, on your own schedule, there are people available on the phone or online to help you. It’s really great support for a student. You feel important.”
“It was easy to set my own pace. They have very well designed modules, and I could easily divide them into daily tasks I wanted to do.”
“I’m making my own plans, but I know Calbright is on my side.”
“The backbone of support that Calbright gives is remarkably helpful for adult learners. There’s always somebody to help me, any time I can drop in. It’s like online support 24/7. This kind of comfort, this kind of extended support throughout the day, is fantastic.”
“Calbright was a good experience, being able to work remotely on it and at my own pace is great. The team’s supportive, but I like to study independently. I’m a ‘find my own way to do it,’ kind of guy. I encountered road blocks, but I went digging through the materials which were provided for me and I got through it.”
Your Success Team
Our most important job is your success. Our Student Success team connects you with academic counseling and support, tutoring, career services, accessibility services, and more.
FAQs
Who can be a student at Calbright?
Calbright is open to all California residents aged 18 years or older who have a high school diploma or GED equivalent.
All Californians — regardless of immigration status — are welcome to enroll.
It is really free? How?
Yes! All of our programs are currently free thanks to public funding from the State of California. That includes program tuition, testing costs, and technology resources like laptops and WiFi devices from our lending library.
Because our programs are free, we don’t need to offer financial aid.
Why should I attend Calbright?
First, our training programs prepare you to earn industry-recognized certifications (via exams offered by third-party providers like CompTIA and Salesforce), proof to employers that you’re ready to succeed in a new career on day one of employment.
Second, every student that completes a program also gets a dedicated team of professional experts that will coach you to be the best version of yourself during your job search.
Third, all of our courses are flexibly-paced and 100% online — designed around your own unique life circumstances so school never gets in the way of other priorities.
Plus, Calbright comes at no out-of-pocket cost to you. Even the cost of the exams to receive industry-recognized certifications (such as the CompTIA A+, Security+, and Salesforce Certified Administrator exams) in your program of choice are covered.
We also offer resources that include (but are not limited to) technology support through our Chromebook and WiFi hotspot lending library; career counseling; and mental health services. All this and more make Calbright a great choice if you’re looking to level up your skillset.
What job training programs do you offer? What makes them unique?
We currently have four online, flexibly-paced training programs: IT Support, Medical Coding*, Cybersecurity, and Customer Relationship Management (CRM) Platform Administration.
These programs are the first of many, with each fitting into wraparound services designed to prepare you for success in the job market.
*Please note that we are currently not accepting new applications into the Medical Coding program.
What kind of time commitment should I expect as a Calbright student?
That depends on you and the pace you want to set, but all of our courses are designed to be completed in the shortest time possible — generally under a year. Your specific estimated time of completion will be determined when you meet with your Academic Success Counselor to develop your Comprehensive Student Education Plan (CSEP).
You can expect to complete a Customer Relationship Management (CRM) certificate in less than six months with an average weekly commitment of 6-12 hours.
For our IT and Cybersecurity programs, expect to complete your certificate in eight to ten months, assuming the same weekly commitment of 6-12 hours.
How long does it take to enroll and start classes?
Starting an application is easy! If you’re ready to begin your journey with us, click here. If you still have questions or would like to get in contact another way, you’ve got plenty of options.
You can always reach out to success@calbright.org and someone from our team will get back with you via email ASAP.
You can also use the webchat function on our homepage, call us at 1-833-956-0225, or text us at (510) 330-1817.
Request More Information
Learn how Calbright can unlock a brighter future
