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CRM Platform Administration
Prepare to become a CRM Platform Administrator
What is CRM?
CRM (Customer Relationship Management) is what companies do to track, analyze, and monetize their relationships with customers. While CRM is a skill, a CRM platform is the digital tool where data about those interactions is tracked, analyzed, and monetized.
What do CRM Administrators do?
A CRM Platform Administrator (Admin) is tasked with importing data on employees, customers, vendors, and other vital information about a company into the CRM Platform. The Admin’s tasks include:
- Plan, create, and manage customer database and communication records
- Transfer data
- Ensure data is up-to-date and organized
- Train fellow staff members
2
9 weeks
20-22 weeks
Based on an estimated pace of 10 hours per week. Individual timelines may vary.
Start any time
TBD
Introductory
English
None
PLEASE NOTE: Due to increased demand, enrollments are now limited for this program. Capacity for new admissions will be reviewed on a rolling basis. Please enter your information below to be added to the CRM Platform Administration waitlist, and the Calbright team will be in touch with information and next steps. Questions? Contact us.
Get started with Calbright’s CRM Platform Administration Program.
Key Outcomes
100% Free
Online
Flexibly Paced
Certificate in 1 Year
Overview
Jumpstart Your Career in CRM Administration
In-demand skills for a growing field
Companies in every industry use CRM databases to help organize and keep track of when and how they interact with customers.
CRM administrators are responsible for helping their company get the most out of these powerful tools, and are experts on how to quickly access, analyze, and apply information in a way that keeps business operations running smoothly.
Global cloud infrastructure spending reached $110.9 billion in Q4 2025, representing 29% year-over-year growth, marking the sixth consecutive quarter of 20%+ growth.*
Our CRM Platform Administration program will help you master the skills needed to begin a successful career as a CRM administrator.
Upon completion of the program, you’ll be prepared to take the industry-recognized Salesforce Certified Platform Fundamentals exam (offered separately by Salesforce, with the cost covered by Calbright).
*Source: Omdia
This program is currently free to California residents.
Skills you'll gain
Collaborating in Distributed Teams
Skills and tools for working as an individual contributor within a distributed team
CRM Platform Essentials
How to apply practical understanding of CRM platform functionality
CRM Platform Customization and Business Application
How to plan and implement CRM customizations and configurations
Courses in this Program
CRM Platform Fundamentals
This first of two competency-based, non-credit courses in the CRM Platform Administration program will introduce learners to Customer Relationship Management (CRM) systems and their role in modern business environments. Students will explore key CRM terminology, compare major platforms, and learn how these tools support each stage of the customer lifecycle. Through hands-on activities, learners will practice navigating CRM interfaces, managing customer data, interpreting reports and dashboards, and identifying best practices in user management, security, and compliance. CRM Platform Fundamentals emphasizes how CRM technologies support business processes, drive sales, and improve customer engagement.
Customer Relationship Management (CRM) Platform Administration
This course focuses on the application of tools used in a CRM (Customer Relationship Management) platform by an administrator, and introduces students to a range of tools and strategies used in modern CRM systems. Through scenario-based activities, students apply concepts from CRM Platform Fundamentals to configure organizational settings, manage user access, and design custom data structures to support customer-focused business operations. The course includes lessons and discussion on the hot topics of agentic and generative AI and the important roles they will play for platform administrator roles and CRM usage in general. It also covers database security, privacy compliance, and secure integration of a CRM platform with third-party applications and websites.
All Calbright programs are flexibly paced. Individual timelines may vary across programs and courses.
Topics Covered
Calbright programs are designed to reflect labor market needs, and are built in collaboration with employers. You’ll build knowledge and skills in the key CRM Platform Administration areas that businesses need. The program covers these topics and more:
Note: While Calbright programs are flexibly paced, enrollment agreements are limited in duration. Students are enrolled in successive 6-month terms for a maximum program length of three years.
- CRM Configuration & Administration
- User Management & Security
- Data Modeling & Customization
- Workflow Automation
- Reporting & Dashboard Development
- Data Management & Integrity
- CRM Platform Knowledge
- Professional & Ethical Practice
Careers and Outcomes
What can you do with a CRM Platform Administration certificate from Calbright?
The following entry-level roles are examples of attainable positions with the skill set and industry-recognized credential made possible via Calbright's CRM Platform Administration program.
CRM Platform Administrator
A CRM Platform Administrator supports users, manages data, maintains security standards, and delivers analytics. CRM Platforms have solutions for every company department such as sales, marketing, and more. Add reaction
CRM Coordinator
A CRM Coordinator manages the organization’s customer database by maintaining data integrity, segmenting audiences for marketing campaigns, and ensuring the sales team can easily access lead information.
CRM Data Analyst
A CRM Data Analyst transforms raw customer data into actionable insights by identifying trends, tracking key performance indicators (KPIs), and building reports that help leadership make data-driven decisions about sales and marketing strategies.
CRM Generalist
A CRM Generalist acts as a jack-of-all-trades for the platform, balancing technical administration, data hygiene, and user support to ensure the system runs smoothly across all departments.
We'll help you get there!
At Calbright College, you are not alone in your studies even though you work without a traditional classroom. You’ve got a team working with you. Whether it’s help with your classes, technology, or services you need in your life, we are here to be part of your journey to a better career.
Jobs data via IDC/Salesforce; includes direct and indirect hiring. Starting salary and job growth estimates via zippia.com.
$66k
Average entry-level starting salary for CRM positions
3.7M
Direct hires via Salesforce ecosystem by 2027
1.9%
Expected job growth through 2028
Faculty members
Your Success Team
Our most important job is your success. Our Student Success team connects you with academic counseling and support, tutoring, career services, accessibility services, and more.
“The instructors and counselors, they reach out to you and say that if you need any help, I’m here. Any time you’re studying, on your own schedule, there are people available on the phone or online to help you. It’s really great support for a student. You feel important.”
“It was easy to set my own pace. They have very well designed modules, and I could easily divide them into daily tasks I wanted to do.”
“I’m making my own plans, but I know Calbright is on my side.”
FAQs
Who can be a student at Calbright?
Calbright is open to all California residents aged 18 years or older who have a high school diploma or GED equivalent.
All Californians — regardless of immigration status — are welcome to enroll.
Why should I attend Calbright?
First, our training programs prepare you to earn industry-recognized certifications (via exams offered by third-party providers like CompTIA and Salesforce), proof to employers that you’re ready to succeed in a new career on day one of employment.
Second, every student that completes a program also gets a dedicated team of professional experts that will coach you to be the best version of yourself during your job search.
Third, all of our courses are flexibly-paced and 100% online — designed around your own unique life circumstances so school never gets in the way of other priorities.
Plus, Calbright comes at no out-of-pocket cost to you. Even the cost of the exams to receive industry-recognized certifications (such as the CompTIA A+, Security+, and Salesforce Certified Administrator exams) in your program of choice are covered.
We also offer resources that include (but are not limited to) technology support through our Chromebook and WiFi hotspot lending library; career counseling; and mental health services. All this and more make Calbright a great choice if you’re looking to level up your skillset.
It is really free? How?
Yes! All of our programs are currently free thanks to public funding from the State of California. That includes program tuition, testing costs, and technology resources like laptops and WiFi devices from our lending library.
Because our programs are free, we don’t need to offer financial aid.
Is Calbright accredited?
Yes! Calbright was granted accreditation by the Distance Education Accrediting Commission in July 2023, more than a year ahead of the deadline provided in the College’s founding legislation. Accreditation is an important consumer protection that validates the integrity and quality of the College’s academic programs and operations.
How long does it take to enroll and start classes?
Starting an application is easy! If you’re ready to begin your journey with us, click here. If you still have questions or would like to get in contact another way, you’ve got plenty of options.
You can always reach out to success@calbright.org and someone from our team will get back with you via email ASAP.
You can also use the webchat function on our homepage, call us at 1-833-956-0225, or text us at (510) 330-1817.
How long will the CRM Platform Administration program take to complete?
What job training programs do you offer? What makes them unique?
We currently have seven online, flexibly-paced training programs: IT Support, Cybersecurity, Customer Relationship Management (CRM) Platform Administration, Data Analysis, Project Management, Network Technology*, and Medical Coding**.
These programs are the first of many, with each fitting into wraparound services designed to prepare you for success in the job market.
*Please note that Network Technology is a pilot program and currently closed to new enrollees.
**Please note that we are currently not accepting new applications into the Medical Coding program.
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